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Widi Senalasari
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Journal of Marketing Innovation
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 28078365     DOI : https://doi.org/10.35313/jmi.v2i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of Marketing Innovation (JMI) is an open-access journal published by Politeknik Negeri Bandung (Bandung State of Polytechnic), Indonesia. JMI welcomes articles in the field of marketing throughout the world, both theoretical and applied. JMI only accepts manuscripts that have not been published previously and are not under the reviewing process for any possible publications. The editorial team of JMI invites marketing scholars, both academics and professionals, to submit their research paper in various marketing topics, such as (but not limited to): Marketing research Retail marketing Multichannel and online retail strategy Advertising Buying behavior Customer relationship management Marketing management Marketing ethics Digital marketing User-generated content Dynamic pricing B2B marketing Customer journey analysis and marketing Content marketing Customer engagement Online customer behavior Marketing analytics Customer welfare
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 2 No. 2 (2022)" : 6 Documents clear
Determinants of Attitudes Toward Green Product and Purchase Intention of Zero-Waste Product: A Case Study of Menstrual Cup Agustinus Februadi; Amanda Nabilah; Moh Farid Najib
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.34

Abstract

Waste, currently, is one of the biggest concerns in Indonesia. As one of the solutions, innovation in the zero-waste product can help in reducing waste because it can be used repeatedly. A menstrual cup is one of zero waste products that substitute conventional sanitary napkins. However, the use of menstrual cups in Indonesia is still taboo. This study aims to determine the effect of attitudes towards green products on the purchase intention of menstrual cup products based on the factors that influence it. The data are taken from 295 Indonesian women who know about menstrual cup products through online questionnaires. The data analysis process is carried out using the SEM-PLS method with several supporting applications. The results showed that environmental attitudes, perceived health benefits, perceived value, and e-wom attitudes influenced the desire of having environmentally friendly products and increased the willingness to pay and purchase intentions for menstrual cup products.
Consumers’ Attitude towards the Cruelty-Free Label on Cosmetic and Skincare Products and Its Influence on Purchase Intention Elisa Christianti Wuisan; Agustinus Februadi
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.35

Abstract

Many brands, especially in Indonesia, are starting to apply cruelty-free labels on their products currently. However, the absence of legal certainty, lack of consumers’ awareness, and the number of companies who still use animal testing methods make this research important. Therefore, this study aims to determine consumers’ attitudes toward cruelty-free labels on cosmetics products and their effects on purchase intention. In determining the sample, this study uses a non-probability sampling method. In addition, this study uses environmental knowledge and moral obligation variables as determinants of attitude and purchase intention in cruelty-free cosmetics products as the dependent variables. Questionnaires were distributed to 211 participants, starting from the age of 17 years old in Indonesia, specifically in DKI Jakarta and West Java areas. The results show a positive and significant influence on the determinant variable of attitude which in turn affects purchase intention. Based on the analysis that has been done, the respondents have a positive attitude toward cruelty-free cosmetics products.
Designing User Interface of a Mobile Learning Application by Using a Design Thinking Approach: A Case Study on UNI Couse Dandi Saputra; Rafiati Kania
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.36

Abstract

UNI Couse, a mobile learning application product developed by CV Unindo Hestama Kreatif, is a mobile learning application that newly transform its system from web-based e-learning platforms. The incapability of web-based systems to gain a better experience with wider consumers trigger the transformation. Designing a mobile learning application is a strategy to increase the usability of the existing e-learning system in a higher variety of services as well as more users. This study utilizes a design thinking approach to understand what user feels and need in their experience of using a mobile application. This approach consists of five stages and is divided into three processes: understanding, designing, and evaluating. This study illustrates a step-by-step design thinking implementation as well as the result of each stage.  User testing assesses the usability of the mobile learning application. Finally, design thinking implementation reveals that more users feel comfortable with the apps because all features are needed and easy to understand. The design thinking approach has successfully helped UNI Course to create mobile learning applications that satisfy the users.
Examining Factors Affecting Intention to Play Video Games: Study of the Indonesian Game Industry Zulfaikar Fachreza; Widi Senalasari; Lina Setiawati; Fatya Alty Amalia
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.38

Abstract

Video games become one of the entertainment media that grabs peoples’ interest along with the development of technology. It forms in several platforms, such as personal computers, consoles, and mobile. As one of the potential target markets for games, Indonesia is still struggling to compete with foreign games to dominate the local market. This study aims to determine the factors influencing the intention to play video games. This research is also intended to help the local developers in developing their games. This research employs the Uses and Gratification Theory and Technology Acceptance Model, supported by Factors in Game. This study uses a quantitative approach involving 311 respondents by distributing online questionnaires to foreign and local gamers who play online and offline games. The results show that escape, challenges, perceived ease of use, and perceived usefulness indirectly influence the intention to play through perceived enjoyment. Meanwhile, trust in game developers has a direct influence on the intention to play.
Examining Passengers’ Satisfaction with Public Transportation in The Rise of Health Concerns Arizzal Primayandi; Arie Indra Gunawan; Dlukha Nurkholik
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.43

Abstract

As the most frequently used mode of public transportation, train service providers must ensure the safety of passengers since the rise in health concerns. PT KAI has implemented health regulations in line with government recommendations. However, it is necessary to understand, measure, and accommodate passengers' perceptions of service quality as a way of enhancing safety. This study employs a quantitative approach by collecting online questionnaires from 404 passengers who use long-distance train services in Bandung Station. The data analysis is carried out using SPSS and SEM-PLS methods. The result shows that passengers perceived the safety, service quality, satisfaction, and reuse intention positively. Then, perceived safety and perceived service quality influenced passengers’ satisfaction. In addition, the satisfaction increased willingness to reuse intentions for long-distance train services. Thus, companies must be able to build a positive experience for their passengers and convince them that it is safe and suitable to use public transportation.
The Impact of Utilitarian and Hedonic Values on Hijab Buying Intentions: Evidence from Indonesia Moh Farid Najib; Tia Fauziah; Tjetjep Djatnika; Dedy Saefulloh; Dewi Purnamasari
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.48

Abstract

Hijab has become a necessity for Muslim female customers. Hijab products are various as it is not only used as a cover, but it also increases their confidence since hijab fashion does not have to be left behind by non-hijab fashion. The interest in buying a premium hijab may be due to its utilitarian or hedonic nature. This paper aims to examine the differences between the importance of utilitarian and hedonic values on evidence of buying intention of hijab from Indonesia. This research employs explanatory research by collecting 400 Muslim female respondents in West Java. The data processing method uses a scoring with a Likert scale from a score of one to five. The structural Equation Model (SEM) is used to analyze the data by applying SEM-PLS. The results show that both the utilitarian values and the hedonic values simultaneously do not affect the buying intention. Instead, they partially give a significant effect on the buying intention. This means that Muslim women in Indonesia are competing in seeking the values of their faith and need emotional satisfaction in their daily activities.

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